Ai Law has advised on the start-up of the new user-generated agricultural social media platform, EatFarmNow. www.eatfarmnow.com.
EatFarmNow hosts a wide variety of topics and content that spans the big issues in the farming, food and agricultural industries today.
Started by a collective team made up of agri-business advisors, journalists and PR and social media specialist, EatFarmNow provides a platform for farmers, chefs, journalists and community groups to discuss and debate the important issues that face the farming and food sectors.
Operating on a user-generated contributor model, EatFarmNow uses podcasts, blogs and videos to deliver the “muddy-boot” stories behind food and farming – straight from the mouths of the people in the world’s fields, barns, plantations, kitchens and markets.
Co-Founder Simon Haley discusses the reason why they see EatFarmNow as playing an important part amongst today’s foodies and farmers: “there are some big issues that need airing about the food and farming sector – for example the good and bad practices throughout the food supply chain and the challenges producers face; there are also some really heart-warming and incredibly funny people broadcasting their stories. We hope that EatFarmNow will make it easier for anyone interested in food and farming to find the stories that interest them; ultimately, we hope that through the platform people who eat food better understand how, where and why it’s produced the way it is.”
Ai Law are delighted to have been involved in advising on the structuring start-up of EatFarmNow and the many issues that face a business seeking to implement a user-generated model online today. Tom Ellis of Ai Law said: “The farming industry has massive implications on our everyday lives and is crucial to the economy, so it makes absolute sense that there would be a social platform such as EatFarmNow on which those within the industry can air their views.” We look forward to seeing how EatFarmNow develops.
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