e-Business & Online
Specialists to providing legal expertise to organisations operating online.
What is “e-Business”?
e-Business refers to any dealings that transact online. All businesses must now operate online to some extent, even bricks and mortar based. Businesses must be equipped to navigate the pitfalls regulation and issues that come with operating online. A ‘market place on steroids’.
Applying legal principle to new technology and areas is a technical endeavour, which Ai Law have built up a wealth of experience in. These issues are cropping up more and more as the internet market place continues to grow and change the face of commerce as we know it. See below for how our e-Business focus can help your business.
Ai Law is specialist advising on all e-Business matters:
Acting on matters involving the internet requires specific awareness of the unique legal processes applied to an online context. Ai Law has built up a wealth of experience – our Brand Protection and e-Business service offers a full package to clients with online operations. Our team is aware of the latest technologies through consistent acting, so that we may provide our tech, media and e-commerce clients with guidance and assistance.
Online is King
It is practically impossible to run a business without using the internet. An online presence is key to launching a successful brand in any industry. Online shopping market size is predicted to hit 4 trillion in 2020/21. The UK is the second most popular leading average e-Commerce revenue per shopper, behind only the USA. Research shows the majority of retail shopping per annum in the UK (58 million) now happens online, rather than 51 million offline.
According to BigCommerce, the most successful cyber best practices for eCommerce in the past two years were:
- Selling through Facebook or Instagram
- Email marketing before thanksgiving
- Using Amazon to sell
- Content and commerce integrations and strategies
- Inventory preparation
- User experience for mobile and desktop
- Influencer marketing and social media engagement.
Navigating business online
Operating online gives any business access to a global market. However, organisations need to be aware of their obligations and how to stay safe online. As shown from the above stats, operating online involves dealing on various platforms, all with their own terms of use and user generated content.
Running a successful online venture requires navigating a whole range of legal issues.
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