3 Tips to Protect your Brand Names Online.
A reputable and visible online presence is becoming a cornerstone of all business today. Social Media opens up new platforms to sell your goods and services to a global audience.
Ensuring you have a unique brand image is key to setting yourself apart and beating the competition. Your brand is your identity that your customers are drawn to.
With more platforms comes more competition and more instances of infringement. We have noted a significant increase in trademark infringement and passing off online and our clients have used us to enforce their rights and protect their business. Protecting and enforcing your rights online can be a challenge because it is open for anybody to create a profile online and use it to take advantage of your good name. It is important to know how to protect yourself.
Below is some good practice that you can use to protect your business profile online.
1. Register a Trade Mark for your Company’s Name, Logo, and any memorable slogan or tag line that people associate your business with.
A trademark protects your company from competitors by providing you with the exclusive rights to use your name or logo in connection with your goods or services. It puts beyond doubt that you are the registered owner of such marks and gives you rights to prevent others from unauthorised infringement. Trademarks will also build your IP portfolio, which becomes a valuable asset as your business grows and can be sold or licenced in future.
The following should be registered trademarks:
- Company name (e.g. McDonalds)
- Company logo (e.g. the Golden Arches)
- Company slogan (e.g. “Am lovin It”)
- Company brands (e.g. “Happy Meal” – or the reader’s choice “Big Mac”… with fries… and coke… large…).
Please click here to see our definitive trade mark guide to find out more about trade marks, and also visit our trade mark application website at www.ai-trademarks.co.uk .
2. Register your company name and brands on social media itself.
For start ups, do this before you decide on a name, or for existing businesses as soon as possible, carry out a search for your company name on social media channels and register your name or hook with the platform. For example Mcdonalds Twitter handle is #Mcdonalds; and it will be worth a lot.
If you would like us to deal with your company set up we can do this. Contact us today and click here to find out more about similar transactionary services we offer.
Failing to register these names risks someone else doing so which can give rise to infringement, confusion, or mean you have to approach the owner in the future to buy the handle from them, which they may be unwilling to do.
You should also register your Domain Names appropriately. You can have as many as you like and you may want to ensure you pick up the Top Level Domain (TLD), for example, having “.com”, “.co.uk”, “.ie”, “.shop”, “.club”, or whichever is relevant. Your websites can redirect meaning whichever top level domain a visitor clicks on they will be redirected to your parent page, which can increase your reach online.
Like with your trademarks you can also have designated pages or handles for your major brands in addition to your company name.
Another benefit of this is that it can improve your search engine rankings.
3. Monitor online activity for Infringement and Take Appropriate Action
You need to be active in enforcing your rights against would be infringers. Not only does this prevent infringement and warn off, but it protects your trademarks themselves. If you do not enforce your marks and allow other marks to subsist, you may be taken to impliedly consent to them and even lose your own trade mark rights to them.
It is your responsibility to actively identify potential infringers and take appropriate action against them.
This may be done informally by simply searching every now and again, or you may have an employee whose duties include searching and stopping infringement, or you may utlilise a third party search company, if you deem it necessary or have big brands needing to be protected.
At Ai Law we routinely protect our client’s IP through dealing directly with social media platforms and effective legal measures including cease and desists, take down notices, and injunctive relief proceedings.
We are able to protect you
Here at Ai Law we are experienced in Intellectual property matters and disputes. This may be if somebody has infringed your intellectual property, or if defamatory and damaging statements have been made about your business online. Contact us today to speak to somebody and take steps to protect your business and brands.
Please click here to see our definitive trade mark guide to find out more about trade marks, and also visit our trade mark application website at www.ai-trademarks.co.uk .
Speak to us.
Contact us today to find out more and somebody from our e-business or dispute resolution team can help you.
RECENT ARTICLES
Things to consider when buying a BTL property
twitterlinkedininstagramWhen purchasing an investment property that is let to tenants, there is a whole host of additional information that you should have sight of in addition to what you would normally expect to see when buying your own home. The additional...
Succession Planning: What happens to your company shares following death
twitterlinkedininstagramWhat happens to your company shares following death It is well known that anybody can make a will to decide how their assets are distributed following death. For anybody holding assets, they are strongly advised to make one. Most of the time,...
Non-UK resident SDLT surcharge: Considerations for overseas off-plan buyers.
twitterlinkedininstagramFollowing changes to the law in April 2021 non-UK residents purchasing residential property within England and Northern Ireland are liable to pay a 2% Stamp Duty Land Tax (SDLT) surcharge when their effective completion date is on or after 1...
Civil Litigation Brief: A look at Summary Judgment
twitterlinkedininstagramSummary Judgment is a procedure whereby a claim can be disposed of without the need for a trial. Judgment can be awarded in a case to an applicant pursuant to the Civil Procure Rules Part 24. Other noteworthy rules for consideration are CPR1.4...
FOLLOW US
Click the follow button below or on an icon above to view our other social media profiles.
This information is in no way to be taken as legal advice or tax advice. It is for information purposes only and is in no way to be relied upon. You should always seek the appropriate professional legal advice before attempting to act on any of the information given here.Go back to previous page
Contact Us Here
To find out more or discuss anything that you have read, please contact us below.
Info@ai-law.co.uk
SWITCHBOARD
+44(0) 151 294 4722
Address
8 WATER STREET LIVERPOOL L2 8TD
Other News and Insights


Ai Law is a trading name of the Ai Law Group, a recognised body law practice, regulated by SRA (SRA No.,: 670155). Registered office: Ai Law, 8 Water Street, Liverpool, L2 8TD, UK. We use the word 'partner' to mean a senior manager or consultant, or a shareholder and in no way is such title used to be held out. Ai Change Management is a connected company and part of the Ai Law Group. Our regulatory body: www.sra.org.uk