Coexistence agreements for trade mark owners.
Coexistence agreements can be used to settle or avoid disputes where two parties wish to use similar marks for similar goods and services.
If registration of a trademark is legitimately opposed, it is worth considering whether the opposing party would be willing to enter into a coexistence agreement so that both marks can exist side by side. Agreeing to coexist can help to save the need for expensive litigation and can help each brand to specify what each mark is intended to cover which can help improve their functioning and ability to enforce against other infringers in the future.
It is important that the coexistence agreement does not unduly restrict a party’s future commercial activities. Parties should consider:
- the nature of rights: confirm the classes of goods and services for which relevant marks will be used by the parties. To what extent will either party be entitled or required to modify the mark and who will own which marks and whether the parties will need to make express statements on their websites or advertisements to stop the risk of consumer confusion;
- scope of use: confirm to what extent there will be any agreement to use marks in different sectors, territories, online or offline contexts or for keyword advertising;
- consideration: confirm what, if any, consideration will be payable under the agreement
- planning for the future: ensure that the terms of the agreement will not adversely affect any future plans for the business, including expansion of product lines;
- option to acquire: set out whether there is an option to acquire another’s trademark upon some event occurring in the future.
linkedintwitterinstagram The increase in smart systems and fully-automated artificial intelligence in commerce is set to revolutionise society, yet it gives rise to significant questions for legislators as to how to apply the law to systems that are no longer...
twitterlinkedininstagram Following President Biden's Executive Order mandating vaccination for US federal workers on 9th September, could a COVID clause become a standard provision in commercial contracts in the future? The law is forever adapting and must remain...
twitterlinkedininstagramAi Law has acted on a successful claim against Blackpool Borough Council with respect to their government decision taken to ban bus adverts advertising an event held in September 2018 at the Blackpool Winter Garden by charity group Lancashire...
twitterlinkedininstagramINTRODUCTION The concept of limited liability is, as some modern corporate law scholars believe, as important an invention as electricity and the steam engine. This might be too extreme a comparison, nevertheless, the importance of limited...
Click the follow button below or on an icon above to view our other social media profiles.
This information is in no way to be taken as legal advice or tax advice. It is for information purposes only and is in no way to be relied upon. You should always seek the appropriate professional legal advice before attempting to act on any of the information given here.Go back to previous page
Contact Us Here
To find out more or discuss anything that you have read, please contact us below.
+44(0) 151 294 4722
8 WATER STREET LIVERPOOL L2 8TD
Other News and Insights
Ai Law is a trading name of the Ai Law Group, a recognised body law practice, regulated by SRA (SRA No.,: 670155). Registered office: Ai Law, 8 Water Street, Liverpool, L2 8TD, UK. We use the word 'partner' to mean a senior manager or consultant, or a shareholder and in no way is such title used to be held out. Ai Change Management is a connected company and part of the Ai Law Group. Our regulatory body: www.sra.org.uk