Commercial Sport & Media
For athletes, clubs, influencers, agents and brands: the contracts and rights that turn profile into income — and the protection when someone trades on it without permission.
Confidential and free to use. Ai Guy® gives you a plain-English starting point and connects you with a solicitor. It is not legal advice.
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Typical matters we cover
Sponsorship & endorsement
Exclusivity, deliverables, morality clauses, termination and payment.
Agency & representation
Agreements compliant with governing-body intermediary regulations.
Image rights
Passing off, trade marks and structures that hold and license a personality's rights.
Influencer & content deals
Brand agreements, disclosure and advertising compliance.
Broadcasting & licensing
Content licences, rights packages and clearances.
Disputes
Contract disputes, unauthorised use and regulatory proceedings.
Proudly serving founders, businesses & private clients
Our services in this area
Explore the specific services within this practice. Each links through to a dedicated page.
Trade Marks
Register the name, logo or slogan you've built a business on — in the right classes — and turn a brand into a property right you can enforce, license and sell..
Reputation Management
Your reputation is an asset — and the internet is where it's attacked.
e-Business & Online
Terms and conditions, consumer rights, marketplace rules and the data you collect.
Ready to instruct us?
Tell us about your matter and a solicitor will come back to you with a plan and an estimate of our costs.
Specialists who know your case inside out.
You will not be passed down a chain. Your matter is run by solicitors who know the detail, are easy to reach, and keep the commercial outcome in view from the first letter to the last.

Quality, effective service with transparent costs
Our focus is on delivering a high-quality, effective service and achieving the right outcome for you, efficiently and without unnecessary cost.
Before any work begins, we confirm in writing how we will charge and provide an estimate of costs. We keep you informed as the matter progresses and notify you in advance of any change, so there are no surprises.
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Frequently asked questions
Not as a single right — English law protects a personality's commercial value through several routes: passing off where an unauthorised use implies endorsement, registered trade marks for names, signatures and logos, privacy law for private images, and contract for everything you agree. A well-structured rights company can hold and license the package.
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If your question is not covered above, describe it in plain English and Ai Guy® will bring you the relevant guidance and the right solicitor.
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Speak to one of our experienced solicitors today to see how we can assist. We act for clients across the UK and worldwide.

