Skip to content

Commercial Sport & Media

For athletes, clubs, influencers, agents and brands: the contracts and rights that turn profile into income — and the protection when someone trades on it without permission.

Confidential and free to use. Ai Guy® gives you a plain-English starting point and connects you with a solicitor. It is not legal advice.

Prefer to talk? Request a call back →Urgent? Call us: +44 (0)151 294 4722

1

Ask Ai Guy

Describe your situation in plain English.

2

Get matched

We bring to you the relevant content, guidance and team that best fit your situation.

3

Speak to a solicitor

Be put straight through to the right person here, who will tell you what it takes.

Typical matters we cover

  • Sponsorship & endorsement

    Exclusivity, deliverables, morality clauses, termination and payment.

  • Agency & representation

    Agreements compliant with governing-body intermediary regulations.

  • Image rights

    Passing off, trade marks and structures that hold and license a personality's rights.

  • Influencer & content deals

    Brand agreements, disclosure and advertising compliance.

  • Broadcasting & licensing

    Content licences, rights packages and clearances.

  • Disputes

    Contract disputes, unauthorised use and regulatory proceedings.

Ready to instruct us?

Tell us about your matter and a solicitor will come back to you with a plan and an estimate of our costs.

Who you will work with

Specialists who know your case inside out.

You will not be passed down a chain. Your matter is run by solicitors who know the detail, are easy to reach, and keep the commercial outcome in view from the first letter to the last.

The etched Ai logo on the glass door of the Ai Law office
Service and fees

Quality, effective service with transparent costs

Our focus is on delivering a high-quality, effective service and achieving the right outcome for you, efficiently and without unnecessary cost.

Before any work begins, we confirm in writing how we will charge and provide an estimate of costs. We keep you informed as the matter progresses and notify you in advance of any change, so there are no surprises.

Common questions

Frequently asked questions

Not as a single right — English law protects a personality's commercial value through several routes: passing off where an unauthorised use implies endorsement, registered trade marks for names, signatures and logos, privacy law for private images, and contract for everything you agree. A well-structured rights company can hold and license the package.

Got a question? Ask Ai Guy.

If your question is not covered above, describe it in plain English and Ai Guy® will bring you the relevant guidance and the right solicitor.

Get in touch

Having us in your corner gives you confidence

Speak to one of our experienced solicitors today to see how we can assist. We act for clients across the UK and worldwide.

Request a call back

Please don't include sensitive personal information. We use your details only to respond to your enquiry — see our privacy notice.