Trade Marks
Register the name, logo or slogan you've built a business on — in the right classes — and turn a brand into a property right you can enforce, license and sell.
Confidential and free to use. Ai Guy® gives you a plain-English starting point and connects you with a solicitor. It is not legal advice.
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Describe your situation in plain English.
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We bring to you the relevant content, guidance and team that best fit your situation.
Speak to a solicitor
Be put straight through to the right person here, who will tell you what it takes.
Typical matters we cover
Clearance searches
Identical and similar-mark searches with a written view on registrability and risk.
UK registration
Class strategy, specification drafting, filing and prosecution through to the certificate.
EU & international
EUIPO filings and Madrid Protocol designations from a UK base.
Oppositions & cancellations
Opposing conflicting applications and defending yours at the UKIPO tribunal.
Portfolio management
Renewals, watch notices, recordals and class extensions.
Licensing & assignment
Putting your marks to work in franchises, distribution and business sales.
Proudly serving founders, businesses & private clients
Our services in this area
Explore the specific services within this practice. Each links through to a dedicated page.
Reputation Management
Your reputation is an asset — and the internet is where it's attacked.
Commercial Sport & Media
For athletes, clubs, influencers, agents and brands: the contracts and rights that turn profile into income — and the protection when someone trades on it without permission..
e-Business & Online
Terms and conditions, consumer rights, marketplace rules and the data you collect.
Ready to instruct us?
Tell us about your matter and a solicitor will come back to you with a plan and an estimate of our costs.
Specialists who know your case inside out.
You will not be passed down a chain. Your matter is run by solicitors who know the detail, are easy to reach, and keep the commercial outcome in view from the first letter to the last.

Quality, effective service with transparent costs
Our focus is on delivering a high-quality, effective service and achieving the right outcome for you, efficiently and without unnecessary cost.
Before any work begins, we confirm in writing how we will charge and provide an estimate of costs. We keep you informed as the matter progresses and notify you in advance of any change, so there are no surprises.
Latest insights
Brand Protection & IPWhat Coca-Cola’s contour bottle teaches us about trade marks, distinctiveness and building an asset that outlives its patent
7 September 2026 · 8 min read
Brand Protection & IP100 Million Trade Marks Registered and Counting
3 May 2022 · 2 min read- Brand Protection & IP
Ai and the Coming Tsunami: the owner of AI Law speaks on A.I. in the legal sector
21 October 2026 · 12 min read
Brand Protection & IPEnforcing Brand Rights Against Online Infringement
21 September 2026 · 6 min read
Brand Protection & IPKey Considerations in Trademark Registration for Early-Stage Businesses
24 June 2026 · 4 min read
Brand Protection & IPProtecting Your Intellectual Property Rights Online
4 December 2025 · 2 min read
Frequently asked questions
UKIPO official fees start at £205 for one class plus £60 for each additional class (the fees rose on 1 April 2026). Our fee for a UK application is £375 plus VAT for a word mark or a figurative mark, or £550 for the two combined, plus £50 for each additional class; an advisory search before you apply is £270 plus VAT (plus £50 a class). An EU application is £850 (£1,200 combined) and an EU advisory search £399, plus £50 a class. Official fees are payable in addition.
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Speak to one of our experienced solicitors today to see how we can assist. We act for clients across the UK and worldwide.

